Writing a good ebook

First, determine who you want to read your book. Of course you want everyone to read it. Until you become a best-selling author, there’s a bit of market research involved.

Just who is your audience going to be? Do some research by reading blogs, sitting in on some message boards, posting on forums, and joining interesting newsgroups. What kinds of questions keep popping up? What kind of information do the readers need?

Once you know who your audience is, research the topics that matter most. Too much information at this point is your problem but avoid making it your readers’ problem. Trim it down to include basic facts.

Make an outline and plug your information into it. This step makes you think about the main points and helps you present them in a logical manner. Once you have the outline, start writing. During the writing process, use a font that’s easy to read on a computer screen. Ariel or Verdana are those generally used in ebook publishing, preferably in a 10- or 12-point size.

Break the information into 10 to 12 different sections. These will become your chapters. Keep your writing focused and on topic. Avoid using two words when one will do. Use short paragraphs and leave lots of white space between each paragraph. White space is the “negative” ingredient that sets off your writing and makes it easier to grasp your meaning. Big chunks of text are tiring to read on a computer screen.

Break up big blocks of text with images, sub-titles, and headers. Set the subtitles off from the main body of text with a boldface font. Separate chapters with some attractive symbols. These all become design elements and make your book more interesting and easier to read.

With these few simple techniques, your ebook will be easy to write and easy to read.

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